Museum of Glass

TIMELINE

May 2026 - June 2026

SKILLS Brand Identity, Visual Design

SOFTWARE Figma

TEAM

Cayla Callisto, Annie Huang

Brand Redesign

The challenge was to redesign the brand identity for the Museum of Glass based on brand research and our individual creative interpretations of the brand purpose. We were tasked to create a new identity and apply it to two artifacts.

Most of the work shown was done individually, though ideas were generated in a collaborative process.

Before

After

Organization Context

First, we conducted research on the organization and

Screenshot 2025-08-01 at 12.23.51 PM.png

Affinity Diagram of Insights Gathered From 4 Interviews

Using our research insights, we created 2 user personas and a user journey map, which also helped us establish our design requirements and goals.

Mood Boards

Sketches

Refined Identity

Each team member created sketches for possible designs of the homepage. We selected the sketch pictured on the left as the option to move forward with and then created low fidelity grayscale prototype of the mobile site on Figma.

The information architecture of this first prototype was based on having a map section with the ability to find a clinic, and a learning section with educational content on insurance and urgent care.

Map Search --> Clinic Information --> Join Waitlist

Learning Page --> Urgent Care Guide and Learning Modules

Color Palette

Inform the patient of the costs before seeking care.
Present relevant medical information to the patient in a format that is organized and quickly found in one place.
Filter the patient’s applicable urgent care locations based on their insurance.
Guide patients through what they should know and ask at the clinic.
Assist the patient to join a waitlist when needing to make an appointment.

Typography

Encourage preparedness by educating patients about where and how to seek help before they have a medical need.
Provide the user more autonomy when seeking urgent care to foster trust and psychological well-being.
Have healthcare information be accessible and useful throughout the process of receiving medical care.

Redesigned Artifacts

Our next step was to create our design system, including colors, type, and iconography. After applying this design system to each page, conducting user testing, receiving feedback from industry professionals, and discussing improvements with the team, each page underwent many revisions. I designed the map page and below you can see the changes made.

Low to mid changes:

Reformatted website menu bar
Changed the format from a list to horizontal swiping cards to improve readability and organization.
Added bus commute time
Included a "See more" button to indicate the presence of the clinic page

Website Design

Mid to high changes:

Reformatted the page tabs again
Added a best match sorting option
Added a pop up info button
Added color change to out-of-network clinics
Increased font sizes
Added clinic type to cards

Museum Wayfinding

Final Prototype

Walkthrough the final prototype of our website, DUBCARE, below.

Lessons Learned

This 20-week project of addressing urgent care accessibility for University of Washington students was a memorable learning experience for me, with many key lessons.

Being able to understand the scope of what you want to and are capable of accomplishing is important to establish from the beginning. Throughout the process, we spent a lot of time and energy going back and forth on what should and should not be included in our design.
Delegating tasks is a key skill. Splitting up the work between team members allowed us to accomplish a lot in a short period of time, as we had to work with assignment deadlines.
Design can be subjective. Different people will have different opinions on how your design should function. It's important to be able to think through differing perspectives to reach a design that serves as many people as possible. Being able to draw a clear connection between researched pain points and final design decisions strengthens the design.

View IKIGAI