TIMELINE
May 2026 - June 2026
SKILLS Brand Identity, Visual Design
SOFTWARE Figma
TEAM
Cayla Callisto, Annie Huang
Museum of Glass
Brand Redesign
The challenge was to redesign the brand identity for the Museum of Glass based on brand research and our individual creative interpretations of the brand purpose. We were tasked to create a new identity and apply it to two artifacts.
Most of the work shown was done individually, though ideas were generated in a collaborative process.
Before
After
Organization Context
Company Overview
Museum of Glass, located in Tacoma, Washington, is a contemporary glass art museum. They have many artist residencies, a vast collection of traveling exhibitions, and permanent collections. They also host glass making programs for a variety of audiences.
The Museum is intended for all ages, particularly for anyone who is interested in contemporary art and glass. They have glass making programs for adults, children, and even soldiers and veterans with mental health difficulties.
Brand Characteristics
The museum’s current identity relies on a minimalist aesthetic characterized by a monochrome palette with sage accents, modern sans-serif typography, and text-heavy, education-focused pages.
While clean, this sterile execution lacks the vibrancy intrinsic to glass art. Our redesign directly addresses this gap by bringing color and artistry back into the digital experience.
Design Intent Statement
We wanted our design choices to highlight the abstract creativity and vivid colors of glass art in a way that was approachable and friendly to the various audiences who visit the Museum.
Design Inspiration
Showcases wall tiling made
from multi-colored glass panels.
It highlights artistry, vibrancy,
and geometry.
A low-angel photograph of various glass art designs. It shows the vibrancy in glass art, as well as using unique shapes and camera angles to show off the detail of the work.
A translucent fabric installation of pastel gradients drapes hanging from the ceiling. The layering of the colors and roundness of the shapes convey a similar feel to glass shapes.
Museum of Glass
Re-envisioned.
Logo
Main
The combination logo balances abstract creativity with strategic color application. By overlapping the letterforms of "GLASS" within the icon, the design mimics the transparency and vibrancy of light passing through glass.
Alternatives
The alternatives are vertical treatments of the main logo, which can be used in both color or black and white for different materials. The workmark logo utilizes the initials of the Museum of create a simple, monochromatic logo that can be used on a variety of mediums.
Color Palette
Primary
To capture the vibrancy of glass art, the identity utilizes a playful, approachable triadic palette. Berry acts as the primary color for the logotype, supported by Pacific Blue and Amber for contrast. To mirror the physical, translucent quality of glass, overlapping elements in the logo graphic are set to 70% opacity.
Secondary
Black and white serve as the foundational text and background colors, ensuring high contrast and optimal legibility against the primary palette.
Typography
Primary
A versatile sans-serif font was selected to align with the existing brand identity. Applied in light and medium weights, the typeface ensures consistent readability across both headers and body text.
Secondary
The secondary typeface introduces dynamic movement, serving as an expressive accent for subtitles and callouts.
Accessibility & Inclusion
Our brand identity is also readable for green, red, and blue colorblind individuals as demonstrated by the color palettes above.
Logo Iterations
These iterations reflect our team's design process. Key feedback guided us to select a more vibrant color palette and refine the visual metaphors to better communicate the essence of glass art.
Artifact Redesigns
Website Homepage
The initial homepage lacked visual character, relying on a basic monochrome palette. Integrating the vibrant color palette and dynamic typography transformed the interface to better reflect the playful, energetic spirit of glass art.
Before
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After
More Artifacts
Museum Wayfinding
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Business
Cards