Limited Alternatives to Therapy

Access to mental health support is often restricted due to reasons such as cost, location, and time constraints. 45% of individuals with clinical-level mental health risks do not seek help in the U.S. with one of the reported reasons being a preference for self-help. While traditional therapy can be effective, it isn't one size fits all—not everyone has the means or availability to pursue it. There is a growing need for a solution that is both easy to use and low-cost.

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Stress Due to Digital Overload

In a digital wellness survey conducted in 2024, 76% of people believed they spent too much time on their phones and 73% believed that it was negatively affecting their mental health, with these numbers being even higher for Gen Z. Overconsumption often leads to an increase in stress levels, mental burnout and lower attention span. Many find it challenging to find healthier, more fulfilling alternatives that provide relaxation.

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“I Used to Be Creative” Dilemma

Research shows that burnout strips away creative energy due to feelings of stress and lack of motivation. Thus, many individuals who once enjoyed creative activities find themselves unable to engage in artistic hobbies. The frustration of not knowing where to start and feeling disconnected from one’s creative side can further contribute to burnout, leading to an unhealthy cycle.